Join Sullair

Hitachi Group Identity

The Hitachi Group Identity articulates the Mission, Values and Vision that are shared by the Hitachi Group worldwide, enabling it to demonstrate outstanding teamwork that transcends the boundaries of geographical regions and busines

Originally set by Hitachi founder Namihei Odaira, the Mission has been carefully passed onto generations of employees and stakeholders throughout the company's 100-year history. 
The Values reflect the Hitachi Founding Spirit, which was shaped by the achievements of
our company predecessors as they worked hard to fulfill Hitachi's Mission. 
The Vision has been created based on the Mission and Values. It is an expression of what
the Hitachi Group aims to become in the future as it advances to its next stage of growth.

The Mission, Values and Vision are made to be shared in a simple concept: Hitachi Group Identity.


  • The mission that Hitachi aspires to fulfil in society

    Contribute to society through the development of superior, original technology and products

  • The values crucial to the Hitachi Group in accomplishing its mission

    Harmony,Sincerity,Pioneering Spinit

  • What the Hitachi Group aims to become in the future

    Hitachi delivers innovations that answer society's challenges. With our talented team and proven experience in global markets,we can inspire the world

The Meaning of Red and Blue

Our Mission and Values, embraced with care by our predecessors over Hitachi's 100 year history and passed on to future generations, are expressed with a color we call "Inspire Red" to reflect the passion they have always contained,and to signify that these will never be changed.
And our Vision of what the Hitachi Group aims to become in the future is expressed in blue,conjuring the image of the vast blue sky we all share.
Just as the world is brought together under one sky, our hope to unite us as One Hitachi,
through our Vision, is expressed with this color.

The Mission that Hitachi aspires to fulfill in society
MISSION

Contribute to society through the development of superior, 

original technology and products

Hitachi founder Namihei Odaira's sincere belief, "Contribute to society through the development of superior, original technology and products" has been handed down to the Hitachi Group today to form Hitachi's Mission.

Hitachi's century-long history is one of giving shape to this Mission, and of supporting society and realizing a more comfortable and more safer world through our technologies and products.


The Values crucial to the Hitachi Group
VALUES

Harmony, Sincerity and Pioneering Spirit

These Values emulate the founding spirit of Hitachi, and have been embraced with care and guided by our predecessors for over a century. This spirit resonates through the way we think and operate, as we collectively strive to deliver solutions that create new value globally.

HarmonyThe willingness to respect the opinions of others and discuss matters in a manner that is thorough and frank, but fair and impartial, and once a conclusion has been reached, to cooperate and work together to achieve a common goal.
Sincerity:To act with a sense of ownership and honesty at all times and never pass the buck. The spirit to meet society's expectations and generate credibility for Hitachi.
Pioneering Spirit:To work creatively, using novel approaches to enter new areas. To always act as a pioneer within our areas of expertise and to have the passion to pursue higher goals beyond our capabilities.

What the Hitachi Group aims to become in the future
VISION

Hitachi delivers innovations that answer society's challenges. With our talented team and proven experience in global markets, we can inspire the world.

To achieve greater advancements. To address today's global challenges in resources, energy, and the environment, and build a sustainable society. We have created the Vision as a fresh expression of what the Hitachi Group aims to become in the future.

Sullair Taiwan LLC

Add: 3F-1, No.248, Chung-Shan Road, Lin Kou District, New Taipei City, Taiwan

Tel: +886 2 2601-3500

Fax: +886 2 2601-3032

Sullair Asia Pte Ltd

Add: 30 Pioneer Crescent, #10-15, West Park BizCentral, Singapore 628560

Tel: +65 6305 7442

Fax: +65 6305 7414

Follow Sullair WeChat

Follow Sullair WeChat

©2018 Sullair, LLC , All rights reserved.
Support: